Duke University/CFO Magazine Business Outlook Survey

No individual firms are identified and only aggregate data are made public. Please respond by February 25. If you have any questions about this survey, please contact us.

1. Are you more or less optimistic about the U.S. economy compared to last quarter?
More optimistic Less optimistic No change	Rate your optimism about the U.S. economy on a scale from 0-100, with 0 being the least optimistic and 100 being the most optimistic.

2. Are you more or less optimistic about the financial prospects for your company compared to last quarter?
More optimistic Less optimistic No change	Rate your optimism about the financial prospects for your own company on a scale from 0-100, with 0 being the least optimistic and 100 being the most optimistic.

   Consumer demand
   Cost of fuel
   Cost of non-fuel commodities
   Credit markets/interest rates
   Currency risk
   Environmental regulation
   Federal budget deficit

   Federal government agenda/policies
   Financial regulation
   Foreign competition
   Price pressure from competitors
   Trade policies and trade agreements
   Other:

   Ability to forecast results
   Ability to maintain margins
   Attracting and retaining qualified employees
   Balance sheet weakness
   Cost of health care
   Counterparty risk
   Data security

   Maintaining morale/productivity
   Managing IT systems
   Pension obligations
   Protection of intellectual property
   Supply chain risk
   Working capital management
   Other:

5. Relative to the previous 12 months, what will be your company's PERCENTAGE CHANGE during the next 12 months? (e.g., +3%, -2%, etc.) [Leave blank if not applicable.]

   Capital spending
   Cash on the balance sheet
   Dividends
   Earnings
   Health care costs
   Marketing/advertising spending
   Number of domestic full-time employees
   Number of domestic temporary employees

   Number of off-shore/outsourced employees
   Prices of your products
   Productivity (output per hour worked)
   Technology spending
   Research and development spending
   Share repurchases
   Wages/Salaries

6a. During 2010, does your company plan to:

  Acquire another company or companies?
  Acquire part of another company or companies?
  Both
  Neither

7. How will your level of inventory per unit of sales in the first half of 2010 compare to the first half of 2009?

  Less than 2009
  Same as 2009
  Greater than 2009
  Don't know
  N/A

7b. If less inventory in 2010, why? (Check all that apply)

  Too much inventory relative to expected demand, need to reduce
  Inventory carrying cost too high
  Supply chain improvements that require less inventory
  Downsizing company
  Other

7b. If more inventory in 2010, why? (Check all that apply)

  Not enough inventory to meet expected demand, need to increase
  Demand is weak for some products so inventory is building up
  Inventory carrying costs have fallen
  Company is adding new product lines, increasing inventory needs
  Building inventory due to concerns about suppliers
  Other

8. Do you regularly (at least every two years) benchmark what your company pays its external auditor for audit-related fees against what your peer companies pay?

Yes
No

9. Do you feel you have enough information about what auditors charge other companies to accurately benchmark your own company's fees?

Yes
No

10. When do you anticipate domestic employment at your firm to return to year-end 2007 (pre-recession) levels?

  Already at or exceeding year-end 2007 levels
  Later in 2010
  In 2011
  In 2012

  In 2013
  In 2014 or later
  Possibly never

10b. If you do not anticipate domestic employment at your firm returning to 2007 levels within three years, why not? (Check all that apply)

  We plan to increase output per employee enough that we need fewer employees
  We have increased the efficiency of the production process
  We've exited certain lines of business permanently
  We've exited certain regions permanently
  We anticipate the demand for our product will not be strong enough to return to previous employment levels
  Other

11. Are you receiving resumes and applications to work at your company from people who have the skills your company needs or would be looking for if you were planning to hire?

  No, we are not receiving applications or resumes at this time
  No, current applicants do not possess the skills we would need
  Yes, current applicants possess the skills we would need
  Don't know

12. Is your company seriously considering establishing operations in one or more emerging markets outside your home country in the next two years?

Yes
No

12b. If yes, where? (Choose all that apply)

  Africa
  Brazil
  Latin America (besides Brazil)
  China
  India

  Other Asia
  Eastern Europe
  Middle East
  Other

13a. Compared to Summer 2008 (pre-Lehman collapse), does your company find borrowing now:

  Much more difficult
  A little more difficult
  About the same
  A little easier
  Much easier
  N/A

13b. Compared to Fall 2009, does your company find borrowing now:

  Much more difficult
  A little more difficult
  About the same
  A little easier
  Much easier
  N/A

13c. Which of the following best describes how you feel about your bank�s level of responsiveness/timeliness in responding to your questions and needs?

  Responsiveness is generally comparable to pre-recession level
  Responsiveness is worse than pre-recession
  Responsiveness is better than pre-recession

a. Over the next 10 years, I expect the average annual S&P 500 return will be:

Worst Case: There is a 1-in-10
chance the actual average
return will be less than:

%

Best Guess:
I expect the
return to be:

%

Best Case: There is a 1-in-10
chance the actual average
return will be greater than:

%

b. During the next year, I expect the S&P 500 return will be:

Worst Case: There is a 1-in-10
chance the actual return will
be less than:

%

Best Guess:
I expect the
return to be:

%

Best Case: There is a 1-in-10
chance the actual return will
be greater than:

%

f. Foreign Sales

g. What is your company's credit rating?

       0%
       1-24%
       25-50%
       More than 50%

Check here if you do not have a rating, and please estimate what your rating would be.

h. Your job title (e.g., CFO, Asst. Treasurer, etc)

Duke University/CFOGlobal Business Outlook Survey First Quarter 2010

Duke University/CFO
Global Business Outlook Survey
First Quarter 2010