Duke University/CFO
Global Business Outlook Survey
Third Quarter 2010

No individual firms are identified and only aggregate data are made public. Please respond by September 9. If you have any questions about this survey, please contact us.

1. Are you more or less optimistic about the U.S. economy compared to last quarter?
More optimistic
Less optimistic
No change
Rate your optimism about the U.S. economy on a scale from 0-100, with 0 being the least optimistic and 100 being the most optimistic.

2. Are you more or less optimistic about the financial prospects for your company compared to last quarter?
More optimistic
Less optimistic
No change
Rate your optimism about the financial prospects for your own company on a scale from 0-100, with 0 being the least optimistic and 100 being the most optimistic.

3. What are the top three external concerns facing your corporation? (rank #1, #2, #3)
   Price pressure from competitors
   National employment outlook
   Global financial instability
   Foreign competition
   Financial regulation
   Federal government agenda/policies
   Federal budget deficit
   Environmental regulation
   Currency risk
   Credit markets/interest rates
   Cost of non-fuel commodities
   Cost of fuel
   Consumer demand
   Other:    

4. What are the top three internal, company-specific concerns for your corporation? (rank #1, #2, #3)
   Working capital management
   Supply chain risk
   Protection of intellectual property
   Pension obligations
   Managing IT systems
   Maintaining morale/productivity
   Data security
   Counterparty risk
   Cost of health care
   Balance sheet weakness
   Attracting and retaining qualified employees
   Ability to maintain margins
   Ability to forecast results
   Other:    

5. Relative to the previous 12 months, what will be your company's PERCENTAGE CHANGE during the next 12 months? (e.g., +3%, -2%, etc.) [Leave blank if not applicable.]
   Capital spending
   Cash on the balance sheet
   Dividends
   Earnings
   Health care costs
   Marketing/advertising spending
   Number of domestic full-time employees
   Number of domestic temporary employees
   Number of offshore outsourced employees
   Prices of your products
   Productivity (output per hour worked)
   Technology spending
   Research and development spending
   Share repurchases
   Wages/Salaries

6. Considering the recent financial reform bill that passed Congress, what impact will this legislation have on your firm?
  Very negative
  Somewhat negative
  Neutral
  Somewhat positive
  Very positive
  The legislation's details aren't clear enough to gauge its impact
Why? (please specify)

7a. How much cash and marketable securities does your firm hold (as a percentage of total assets)?
  Today   (% of assets)
  One Year Ago   (% of assets)

7b. Is it likely that your firm will begin to deploy its cash reserves during the next 12 months?
  No
  Yes
  Not sure

8a. Did your company's capital spending increase over the past 12 months?
  Yes
  No

8b. Did your company's earnings increase over the past 12 months?
  Yes
  No

9. We are trying to assess how/whether domestic capital spending will affect domestic employment. Please answer the following for your company:

Our planned capital spending over the next 12 months

  Is likely to decrease our domestic employment
  Is not likely to affect our level of domestic employment
  Is likely to increase our domestic employment
  Not sure
  Not applicable

10. Compared to Fall 2009, does your company find borrowing now:
  Much more difficult
  A little more difficult
  About the same
  A little easier
  Much easier
  
Not applicable

11. What percentage of your company's overall hiring has been part-time or contract workers …?
     
Over the past year
Check if no hiring
Our normal business practice
 

12. What sort of effect would stricter enforcement of immigration policies by the government have on …
  Negative effect No effect Positive effect
The economy
Your industry
Your firm

13a. What proportion of your company's sales revenue currently comes from exports? %
13b. In five years, what proportion of your company's sales revenue will come from exports? %
13c. Over the next five years, what will be your company's annual sales revenue growth? %

 14. On August 30, 2010 the annual yield on 10-yr treasury bonds was 2.6%. Please complete the following:

a. Over the next 10 years, I expect the average annual S&P 500 return will be:


Worst Case: There is a 1-in-10
chance the actual average
return will be less than:

             %
Best Guess:
I expect the
return to be:

%
Best Case: There is a 1-in-10
chance the actual average
return will be greater than:

          %

b. During the next year, I expect the S&P 500 return will be:

Worst Case: There is a 1-in-10
chance the actual return will
be less than:

             %
Best Guess:
I expect the
return to be:

%
Best Case: There is a 1-in-10
chance the actual return will
be greater than:

          %

Please check one from each category that best describes your company:

     a. Industry

       Retail/Wholesale
       Mining/Construction
       Manufacturing
       Transportation/Energy
       Communications/Media
      Tech [Software/Biotech]
      Banking/Finance/Insurance
      Service/Consulting
      Healthcare/Pharmaceutical
      Other:  
  b. Sales Revenue  c. Number of Employees
       Less than $25 million
       $25-$99 million
       $100-$499 million
       $500-$999 million
       $1-$4.9 billion
       $5-$9.9 billion
       More than $10 billion
      Fewer than 100
      100-499
      500-999
      1,000-2,499
      2,500-4,999
      5,000-9,999
      More than 10,000
  d. Where are you personally located?   e. Ownership
       Northeast U.S.
       Mountain U.S.
       Midwest U.S.
       South Central U.S.
       South Atlantic U.S.
       Pacific U.S.
 Canada
 Central/Latin America
 Europe
 Asia
 Other 
      Public, NYSE
      Public, NASDAQ/AMEX
      Private
      Government
      Nonprofit
  f. Foreign Sales   g. What is your company's credit rating?
       0%
       1-24%
       25-50%
       More than 50%

   
  Check here if you do not have a rating, and please estimate what your rating would be.

  h. Your job title (e.g., CFO, Asst. Treasurer, etc)



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