Duke University/CFO
Global Business Outlook Survey
Fourth Quarter 2010

No individual firms are identified and only aggregate data are made public. Please respond by December 10. If you have any questions about this survey, please contact us.

1. Are you more or less optimistic about the U.S. economy compared to last quarter?
More optimistic Less optimistic No change	Rate your optimism about the U.S. economy on a scale from 0-100, with 0 being the least optimistic and 100 being the most optimistic.

2. Are you more or less optimistic about the financial prospects for your company compared to last quarter?
More optimistic Less optimistic No change	Rate your optimism about the financial prospects for your own company on a scale from 0-100, with 0 being the least optimistic and 100 being the most optimistic.

3. What are the top three external concerns facing your corporation? (rank #1, #2, #3)

   Consumer demand
   Cost of fuel
   Cost of non-fuel commodities
   Credit markets/interest rates
   Currency risk
   Environmental regulation
   Federal budget deficit
   Federal government agenda/policies

   Financial regulation
   Foreign competition
   Global financial instability
   National employment outlook
   Price pressure from competitors
   State or local government budget deficits
   Other:

4. What are the top three internal, company-specific concerns for your corporation? (rank #1, #2, #3)

   Ability to forecast results
   Ability to maintain margins
   Attracting and retaining qualified employees
   Balance sheet weakness
   Cost of health care
   Counterparty risk
   Data security

   Maintaining morale/productivity
   Managing IT systems
   Pension obligations
   Protection of intellectual property
   Supply chain risk
   Working capital management
   Other:

5. Relative to the previous 12 months, what will be your company's PERCENTAGE CHANGE during the next 12 months? (e.g., +3%, -2%, etc.) [Leave blank if not applicable.]

   Capital spending
   Cash on the balance sheet
   Dividends
   Earnings
   Health care costs
   Marketing/advertising spending
   Number of domestic full-time employees
   Number of domestic temporary employees

   Number of offshore outsourced employees
   Prices of your products
   Productivity (output per hour worked)
   Technology spending
   Research and development spending
   Share repurchases
   Wages/Salaries

6a. How much cash and marketable securities does your firm hold (as a percentage of total assets)?

Today	(% of assets)
One Year Ago	(% of assets)

6b. Is it likely that your firm will begin to deploy its cash reserves during the next 12 months?

7. Compared to one year ago (Fall 2009), does your company find borrowing now:

  Much more difficult
  A little more difficult
  About the same
  A little easier
  Much easier
  Not applicable

8a. What portion of your current sales are in the U.S. versus in foreign markets?


Entirely outside the U.S.	Split evenly between foreign and U.S.	Entirely domestic U.S.

8b. Where will your company focus your future expansion / growth?


Entirely outside the U.S.	Split evenly between foreign and U.S.	Entirely domestic U.S.

9. How much would your company's capital spending change if long-term interest rates were to fall:

	Large decrease	Small decrease	No change	Small increase	Large increase
25 basis points
50 basis points

10. Is your company taking any actions in response to the current interest rate level?
Due to our low current interest rates...

11. Has the conclusion of the 2010 election cycle reduced uncertainty in a way that makes it easier for your firm to develop your business plan for the next 12 months?

  Yes, it is now easier for us to develop our business plan
  No change in the difficulty of developing our business plan
  No, it is now harder to develop our business plan
  Not applicable or no opinion

12. If world governments (including the US) increasingly adopt protectionist policies, will this make your firm...

  Worse off
  No impact
  Better off
  Not applicable

13a. To what extent does your company rely on a cloud computing approach for its IT activities today? (choose best answer)

  Not at all: no activities on the cloud model
  Somewhat: some activities on the cloud model
  Completely: all activities on the cloud model
  Not applicable

13b. To what extent will your company rely on a cloud computing approach for its IT activities in 3 to 5 years? (choose best answer)

  Not at all: no activities on the cloud model
  Somewhat: some activities on the cloud model
  Completely: all activities on the cloud model
  Not applicable

14. On November 30, 2010 the annual yield on 10-yr treasury bonds was 2.8%. Please complete the following:

a. Over the next 10 years, I expect the average annual S&P 500 return will be:

Worst Case: There is a 1-in-10
chance the actual average
return will be less than:

%

Best Guess:
I expect the
return to be:

%

Best Case: There is a 1-in-10
chance the actual average
return will be greater than:

%

b. During the next year, I expect the S&P 500 return will be:

Worst Case: There is a 1-in-10
chance the actual return will
be less than:

%

Best Guess:
I expect the
return to be:

%

Best Case: There is a 1-in-10
chance the actual return will
be greater than:

%

Please check one from each category that best describes your company:

a. Industry

       Retail/Wholesale
       Mining/Construction
       Manufacturing
       Transportation/Energy
       Communications/Media

      Tech [Software/Biotech]
      Banking/Finance/Insurance
      Service/Consulting
      Healthcare/Pharmaceutical
      Other:

b. Sales Revenue	c. Number of Employees
Less than $25 million $25-$99 million $100-$499 million $500-$999 million $1-$4.9 billion $5-$9.9 billion More than $10 billion	Fewer than 100 100-499 500-999 1,000-2,499 2,500-4,999 5,000-9,999 More than 10,000

d. Where are you personally located?

e. Ownership

      Public, NYSE
      Public, NASDAQ/AMEX
      Private
      Government
      Nonprofit

f. Foreign Sales

g. What is your company's credit rating?

       0%
       1-24%
       25-50%
       More than 50%

Check here if you do not have a rating, and please estimate what your rating would be.

h. Your job title (e.g., CFO, Asst. Treasurer, etc)

Duke University/CFOGlobal Business Outlook Survey Fourth Quarter 2010

Duke University/CFO
Global Business Outlook Survey
Fourth Quarter 2010